The client offers Guard Patrol Monitoring and Back Office management solutions. They specialize in providing innovative and effective hardware and software solutions for optimizing guard patrolling and management of their clients. Our client offers a complete security guard management system including Security Guard Company Back Office Software, Patrol Monitoring Software, Time and Attendance Software, Incident Tracking Software, and more.
Our client was willing to improve their online visibility and increase online traffic to boost sales and leads ratio, especially for their Patrol Monitoring Software (BWAC). The client was unable to drive the organic website due as it lacked optimistic visibility. The website had outdated content, low visibility and traffic, and negative SEO. We targeted revamping the website by focusing on ranking improvement, attracting prospects, and improving conversion rate by providing quality content for the website.
The website had a hard-to-navigate structure and lacked aesthetic appeal. The lack of mobile responsiveness on the website was affecting the user experience. Our clients went through a complete transformation, getting rid of excess and incorporating simplicity.
The client struggled with declining website traffic due to a tack of optimization after new Google updates. The site also lacked quality content have suffered due to technical SEO errors. Lack of mobile-friendliness also contributed to low site traffic.
Targeted keywords on the website were irrelevant, affecting the website experience. Repetitive content made it difficult for the viewers to get valuable information about their Patrol Monitoring Software and other security guard management systems.
Not updating data location across different directories considerably affected the online visibility.
The website suffered from low organic lead volume due to poor SEO strategies and not optimizing as per the new Google algorithm.
We started by conducting a comprehensive analysis of the client’s website traffic, keywords, and important metrics. The volume of monthly organic visitors on the website was quite low and irrelevant keywords were ranking. Moreover, the competitiveness of the guard monitoring software search in the US and Canada reflected major opportunities for SEO growth.
The content of the website did not reflect the expertise of our clients and only provided very few relevant backlinks. The lack of consistent link-building further affected the domain authority of the site making it stagnate.
Our SEO audit shows us considerable potential to improve traffic and leads. Targeting relevant keywords, optimizing web pages, and getting quality backlinks from dependable sources can help improve the online visibility of the website, positively affecting sales and growth.
We found out several companies in the US and Canada as close competitors of our client. We thoroughly studied the website and SEO strategies of the competitors. One of our leading competitors ranked for several keywords that the client’s website was missing out on. So, we focused on adding relevant terms to expand the number of targeted keywords. Integrating this competitive knowledge into our optimization techniques resulted in a considerable increase in the rankings.
An important part of our SEO audit included finding out ‘easy win’ keywords that could foster quick rank improvement. We discovered various medium to low-competitive terms. We optimized the pages around these competitive terms and phrases and saw a significant increase in organic traffic within one year. We also incorporated long-tail keyword variations to help boost rankings.
By analyzing the journey of the user client’s website, we undertook necessary adjustments to the conversion funnel. We changed the structure of every page to ensure they lead to desired actions. Testimonials were also added strategically on every page.
We focused on consistent content publication to inform users about the credibility of Patrol Monitoring Software and other security guard management systems of the client. This helps in effective and consistent lead generation. SEO optimization, and effective email and social marketing strategies were also introduced to ensure steady lead generation.
We met all the desired outcomes within the given time frame, making sure of efficient completion. We targeted relevant keywords and adopted an effective SEO strategy to improve the visual presence of the brand. By overcoming the above-mentioned challenges, we ensure that the site appears in the first of Google search results among other competitors.
| Keyword | SERP Postion |
|---|---|
| Guard Patrol System | 2 |
| Guard Tour Patrol System | 2 |
| Tour Guard Patrol | 1 |
| Security Workforce Management Software | 1 |
| Patrol Tour System | 1 |
| Security Guard Patrol System | 2 |
| Guard Tour System | 4 |
| Patrol Tracking System | 1 |
| Guard Tour Security System | 1 |
We used effective strategies which ensured a significant increase in website traffic. Using targeted keywords, optimized content, and making strategic adjustments helps develop a more engaging audience base. Organic website traffic boosted up to 580% in the last year.
Organic website traffic boosted up to 580% in the last year.
Website Clicks increased up to 261% due to improved online visibility.
There was a 60% Increase in impressions due to improved user experience on the website.
The website also saw a 150% increase in CTR due to enhanced visibility.
This case study on our client’s digital marketing reflects the success of using strategic SEO initiatives. We focused on SEO optimization, informative content, strategic lead generation strategy, and CRO improvement to elevate the brand’s online presence. The results achieved show the significance of adapting to the changing digital landscapes and utilizing online platforms effectively.
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